Reading Time: < 1 minute The Carters are giving away lifetime tickets (Photo: Twitter)
Reading Time: < 1 minute

Beyoncé and Jay-Z are giving away lifetime tickets to either of their concerts to a fan that makes the pledge to go vegan.

In Marco Borges’ book The Greenprint: Plant-Based Diet, Best Body, better World, Beyoncé, and Jay-Z share their views on their health and the environment.

‘Let’s take this stand together’

The couple said: “We all have a responsibility to stand up for our health and the health of the planet.

“Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement.”

The Carter’s latest project, The Greenprint, has a 22-day meal plan, a shop stocked with protein bars and powders, and the opportunity to submit your pledge to go vegan, or reduce your meat intake.

‘It starts with one meal’

Their website reads: “By eating just a few plant-based meals we can improve our environmental impact.

“It starts with one meal, but can expand to a lifetime of positive global impact.”

Beyoncé announced she was following a plant-based diet last year, in the run-up to her performance at Coachella.

She wrote on Instagram: “44 days until Coachella!! Vegan Time!!”

For the chance to win the lifetime ticket, which are estimated to be worth around $12,000, click here to sign up.

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.