Ben & Jerry’s has launched a new flavor of vegan ice cream as part of its ‘Unfudge Our Future’ campaign – which calls on Australia’s leaders to ‘rebuild and clean, resilient, and fair future’.
The non-dairy product is described as being ‘full of Chocolate and Peanut butter, Fudge Brownies and chunks of peanut butter cookie dough’ – and will be available for a limited time.
‘There is no Planet B’
“Unfudge our Future isn’t just a tasty new vegan flavor you can’t miss, it’s a climate crisis call to action you can’t ignore,” the brand said in an online statement.
“Climate change is a big problem for Australia as we have some of the highest per capita emissions of CO2 in the world. That is why Ben & Jerry’s has teamed up with climate leaders 350.org Australia to call on our nation’s leaders to ‘Unfudge Our Future’ and make fossil fuels history.”
The ice cream giant added that it will donate a portion of the proceeds of each pint to the ‘movement fighting for our future’ – stating that ‘there is no Planet B’.
You can learn more about Ben & Jerry’s Unfudge Our Future campaign here