Reading Time: < 1 minute PETA's billboard targets two popular fast-food chains (Photo: PETA)
Reading Time: < 1 minute

Animal rights charity PETA has placed a giant anti-meat digital billboard near McDonald’s and Arby’s branches in Toledo, Ohio.

The board features a cow’s face next to the words: “I’m ME, Not MEAT. See the Individual. Go Vegan.”

The organization says it has targetted these outlets, as they have ‘lagged behind’ competitors when it comes to offering vegan options.

Vegan fast-food

The organization notes that chains including Del Taco, Dunkin’, Denny’s, White Castle, and Carl’s Jr. have all added animal-free options to their menus.

“PETA’s billboard takes McDonald’s and Arby’s to task for still serving sad old meat meals instead of catering to the rising demand for vegan options as other fast-food chains now do,” PETA Executive Vice President, Tracy Reiman, said in a statement. 

“As more people go vegan for animals, the environment, and health reasons, PETA urges restaurants to embrace this market or risk losing customers.”

The billboard is located at 4427 Talmadge Rd. (just south of the intersection with Monroe Street), directly across from McDonald’s and next to Arby’s.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.