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Pop culture media outlet Konbini recently conducted research to determine the hottest meme (a photo with overlaid text) trends of last year. They noticed a 6,930% uptick in the number of memes with the word “vegan” included since January 2016.

“Memes are significant in public discourse surrounding politics, pop culture and even mental health,” Konbini writer Lydia Morrish stated. “And no matter how much we play down the sharing of hundreds of thousands of these basic, pixelated but charming creations, memes highlight important shared cultural moments for the internet generation and beyond.”

Social media platforms—particularly Instagram and Facebook—continue to be an popular places for effective animal advocacy thank to vegan memes.

Thanks to VegNews for breaking the story.

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