Pop-rock group The 1975 is creating a line of sustainable t-shirts by repurposing old T-shirts instead of sending them to landfill.
The band, which recently featured climate activist Greta Thunberg on a track about the environment, has new logos on old shirts which have original designs dating back to 2013.
Frontman Matty Healy showed off the new designs via a video on Instagram.
“OK! So here is the first drop. We are not making new shirts for now. Unsustainable. SO, AND I’M SO F*CKING INTO THIS,” Healy wrote on Instagram.
“This run is all old shirts (first album, early tours etc.) that we had kept and have reprinted as your NOACF (Notes On A Conditional Form – their upcoming fourth album) shirts.”
He confirmed that fans can bring their old shirts to Reading & Leeds Festival to be updated, writing: “You will also be able to bring any old 1975 shirt or ANY band you love’s shirt and have the same print done over the top there and then.”
The eco-conscious move follows the band’s recent collaboration with climate activist Greta Thunberg.
The track – called The 1975 – opens with a speech by Thunberg: “We are right now in the beginning of a climate and ecological crisis, and we need to call it what it is: an emergency.
“We must acknowledge that we do not have the situation under control, and we don’t have all the solutions yet, unless the solutions mean that we simply stop doing certain thing.”
As requested by Thunberg, proceeds from the song – which was released in July – will be donated to Extinction Rebellion.