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High street food chain Zizzi has partnered with vegan protein company Jack & Bry to launch a plant-based pepperoni pizza.
Dubbed as The Jackfruit Italian Hot – the new pizza costs £10.76 and has been voted as the Best Vegan Pizza at the PETA Vegan Food Awards 2019.
The new pizza, which will become a permanent feature on the menu from October 15, features a dairy-free mozzarella, spicy harissa, roquito chili, and meat-free pepperoni made from jackfruit.
According to Jack and Bry, its vegan meat has 70 percent less fat than regular pepperoni – and is completely palm-oil free.
‘Delicious’ and ‘guilt-free’
Bryony Tinn-Disbury, Co-Founder of Jack & Bry said he ‘absolutely thrilled’ to be working with the food chain. “There is a huge opportunity right now for brands and restaurants to listen to their audiences by expanding their plant-based offerings.
“It’s great that Zizzi is committed to its audience and is helping to create delicious, guilt-free plant-based alternatives.”
‘Conscious’ customers
Kathryn Wilson, Director of Food Development at Zizzi, added that its ‘customers are more conscious than ever in what they’re eating and how it’s sourced’.
“In the last year, we’ve seen vegan dishes become even more popular, so it’s important to us that we adopt some of our classic dishes so that vegans can also enjoy these perennial favorites,” Wilson added.
