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Young farmers have been told to capitalize on the growing move towards meat-free dining – and not fear it.

Speaking at Wales YFC’s annual Rural Affairs Conference, a beef industry boss told the newer generation that people reducing their meat intake should be seen as an opportunity.

Opportunity

Rob Cumine, Partner of Pembrokeshire-based Natural Wagyu, added that consumers who buy less meat are willing to pay more.

He said: “Globally, it is a great opportunity for Welsh farmers, with a strong provenance story to tell.”

Vegan

Vegan organizations would like to see more livestock farmers turn to farming vegetables.

Last year, a beef farmer known as ‘Jay’ sent his cows to live in a sanctuary, and resolved to turn his business veggie, with the help of The Vegan Society.

He said: “I think we can change the way we live here, to something more suitable for the future than simply continuing to eat animals. 

“That isn’t a very efficient way of feeding people after all.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.