Farmers have been told to embrace the new way of eating - Media Credit:

Young Farmers Told ‘Meat Free Rise Should Be Embraced Not Feared’

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Young farmers have been told to capitalize on the growing move towards meat-free dining – and not fear it.

Speaking at Wales YFC’s annual Rural Affairs Conference, a beef industry boss told the newer generation that people reducing their meat intake should be seen as an opportunity.

Opportunity

Rob Cumine, Partner of Pembrokeshire-based Natural Wagyu, added that consumers who buy less meat are willing to pay more.

He said: “Globally, it is a great opportunity for Welsh farmers, with a strong provenance story to tell.”

Vegan

Vegan organizations would like to see more livestock farmers turn to farming vegetables.

Last year, a beef farmer known as ‘Jay’ sent his cows to live in a sanctuary, and resolved to turn his business veggie, with the help of The Vegan Society.

He said: “I think we can change the way we live here, to something more suitable for the future than simply continuing to eat animals. 

“That isn’t a very efficient way of feeding people after all.”

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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