The red dye is made from squeezed plant juices - Media Credit:

MARKET EXPANDS: Company Releases Red Dye To Make Plant Meat More ‘Meaty’

By

1 Minutes Read

Israeli flavor and fragrance company Frutarom has launched a range of all-natural red color intended for plant-based meat alternatives.

The red dye – which is plant-sourced, allergen-free, and E-number free – will reportedly give plant meats the exact ‘look and feel’ of meat.

With the meat substitutes market booming, Frutarom chose to branch out into the world of plant meats.

The dye

Reports show that such colorants have seen a growth of 22 percent, according to Innova Market Insights.

Frutarom’s red color line is specifically optimized for vegan and vegetarian meat alternatives.

The red color is a concentration of squeezed plant juices that are rich in a natural antioxidant pigment called ‘anthocyanin’.

Frutarom’s new dye is heat-stable, kosher-certified, and also available in a palm-free form.

READ MORE: 

Hampton Creek ‘In Talks’ With Global Meat Giants To License Its Cultured Meat Technology

Now Animal Ag Lobby Says Vegan Plant Meat ‘Can’t Be Called Meat’

New Vegan Breakthrough Aims To Appeal to Meat Eaters

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active