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Major tennis tournament Wimbledon will be serving vegan cream with its trademark strawberries this year.

The move has been described as ‘ testament to the ever-growing demand for vegan fare’ by vegan campaigners.

In addition to the plant-based cream, vegan ice-cream will also be on the menu.

Vegan cream

PETA first urged Wimbledon to offer strawberries and vegan cream in 2017, and we’re delighted to make a racquet about the new cruelty-free treat,” PETA Director of Vegan Projects, Dawn Carr, said in a statement sent to Plant Based News.

“Vegan cream is not only packed with flavor and kinder to animals and the environment but also a healthier alternative for tennis fans to enjoy in the heat.”

The charity adds that other animal-friendly changes will be seen at the event, as some players will be wearing ‘high-tech vegan kit made with recycled plastic and designed especially for Wimbledon by Stella McCartney’.

*This article was updated on June 28. It previously incorrectly stated a specific brand of vegan ice-cream that would be available at Wimbledon.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.