Reading Time: < 1 minute The major pub chain launched its vegan burger last October (Photo: Wetherspoon)
Reading Time: < 1 minute

Wetherspoon has reportedly sold 500,000 vegan burgers since launching the option last October.

The stat was revealed by the pub chain’s head of food, Jameson Robinson, and published by online outlet i.

Beyond Meat

The chain previously used a plant-based patty from Meatless Farm. Earlier this week, it replaced the burger with Beyond Meat’s patty, which now available all 874 of its UK locations.

According to i, Robinson believes the switch will increase vegan burger sales even further. He has described it as ‘ a great new option for vegans and vegetarians, as well as anyone wishing to reduce their meat intake, which is an ever-growing number’.

The Beyond Burger is served with chopped lettuce and sliced tomatoes in a sourdough bun (£6) – or customers upgrade to a ‘gourmet’ version with red onion, salsa, avocado, and rocket (£7.50). This makes the vegan option pricier than the beef burger, which retails at £5.

‘Meat reducers’

Speaking about the launch of the Beyond Burger, Beyond Meat’s Regional Marketing Director Bram Meije said: “We’re on a mission to help more people eat more of the foods they love while enjoying the benefits of plant-based protein.

“We’re excited to secure our biggest listing to date and to introduce Wetherspoon customers to the delicious taste and texture of the Beyond Burger.”

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Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.