Wendy's Launches Plant-Based Burger In Canada

Wendy’s Launches Plant-Based Burger In Canada


1 Minutes Read

The Plantiful is aimed at 'flexitarians'. (Edit: Plant Based News) - Media Credit:
Your ad here?


Fast-food giant Wendy’s has launched a plant-based burger* across Canada dubbed The Plantiful.

The new burger, which is aimed at flexitarians, features a patty made from pea-protein, cheese, crisp lettuce, fresh tomato, pickle, onion, ketchup, and mayo on a toasted bun.

‘The best plant-based burger’

According to Radio Canada International, Senior Director of Marketing at Wendy’s Canada Lisa Lisa Deletroz said: “Plant-based product offerings have become an expectation of Canadian consumers.

“We developed a flexitarian option the Wendy’s Way, using high quality, flavorful ingredients and this resulted in what we believe is the best plant-based burger available to Canadians.

“No one does food like Wendy’s, and the idea of offering the same product as other competitors was simply not an option for the Wendy’s Canada team.”

‘The Wendy’s way’

Last year, the chain suggested it would launch plant-based offerings in the future after being asked how it could compete with other outlets.

CEO Todd Penegor said: “Clearly there is growth out there in plant-based proteins and we believe that it is a trend that will be here to stay. We’re taking a hard look at what the options would be for us at the restaurant.

“We want to do it the Wendy’s way. Something that is unique to Wendy’s. Our culinary team continues to look at various options. [Plant-based protein] is probably something we need to look at, and will look at, into the future.”

*The Plantiful is explicitly labeled as ‘not vegan, but plant-based’ by Wendy’s as it is cooked on the same grill as meat. It also comes with cheese and mayo unless customers request to omit these items. 

Your ad here?


Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2021 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.