Reading Time: 2 minutes Adele's weight loss sparked online debate 
Reading Time: 2 minutes

Is media coverage of weight loss transformations inherently fatphobic?

In this video, Plant Based News founder Klaus Mitchell discusses recent coverage of musical icon Adele’s weight loss – and rumors that she lost around 100lb on a predominantly plant-based diet.

When the article was shared on Instagram, it provoked not only fierce debate, but abuse.

Weight loss

“To be clear, no one is saying they love Adele more because of her weight loss – and if they do, we don’t condone that view,” says Mitchell in the video. “What came as a surprise to me, was when the article we published was met with criticism and demands to take it down.”

He discusses some of the responses – including one that accused PBN of ‘equating a woman’s worth with her weight’ by reporting on the information.

“My question to you is whether PBN should feel guilty for reporting on body transformations?” he asks, pointing out that the story published the fact of Adele’s weight loss, without offering a moral view on that.


When this video was shared on PBN‘s Instagram, it garnered many responses, with one commentator saying: “Adele was one of the most famous, popular and loved artists on earth before she lost all that weight. Not sure how people can say she became more ‘loved’ and got more media attention after losing weight. Her media attention has been enormous throughout her career independent of her body shape.”

Another suggested: “When people start throwing the fat-shaming card on any fitness-related content. It’s because they are critiquing their own roadblocks and fears.”

But some felt that discussion of weight loss is inherently problematic, with one Instagram user saying: “Yes, it is a gendered issue and that’s why the article is problematic, answered your own questions there really. I also hate veganism being seen as a quick diet to thinness. That’s not why people should be going vegan and no one be promoting diet culture [sic].”

Plant Based News

Plant Based News is a multi-award winning vegan news media & plant-based health education platform. In 2018, Plant Based News was rated 100% by NewsGuard, an organization that employs trained journalists to rate and review thousands of news websites for credibility and transparency. NewsGuard uses nine journalistic criteria to rate each website. To learn more about NewsGuard’s rating of publication, go to