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Waitrose is set to launch vegan ham, pastrami, and kebab meat in UK stores soon.
The plant-based sandwich meats, made by Squeaky Bean, will be available from the retailer from April 1.
Made from seitan and veggies, the high protein slices are packaged in a recyclable cardboard tray with a plastic film – aiming to minimize the overall use of plastics.
Vegan sandwich slices
“For too long, vegan lunchtime options have been considered bland and boring or too time-consuming to create,” Sarah Augustine, Squeaky Bean co-creator, said in a statement sent to Plant Based News.
“Squeaky Bean is your sidekick in the kitchen. Our aim is to make plant-based easy. Now you can have a lunchtime to look forward to by opting for our range of tasty, ready-to-eat sandwich slices.”
‘Major food trend’
Charlotte McCarthy, vegan buyer at Waitrose & Partners, added: “Veganism and plant-based eating continues to grow, with over a third of people in the UK looking to reduce their meat intake. Our vegan range has doubled over the last few years and we are constantly looking for new and innovative flavours and products which offer fantastic tasting vegan alternatives for our customers.”
Each pack weighs 90g and has a recommended retail price of £2.50.
*This article was updated on March 31 to include an updated quote from Waitrose.