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Upmarket supermarket Waitrose has launched own-brand vegan bacon.

The bacon, which comes in two formats – Smoky Streaky Slices and Smoky Streaky Pieces – is made from seitan.

It joins Waitrose’s growing vegan range, which it initially launched in October 2018, and includes products like pizza, mac and cheese, and fish cakes.

‘Carefully smoked’

“Making delicious, innovative, and great quality vegan products is a huge part of what we do,” said Simona Cohen-Vida, Vegan Product Developer at Waitrose & Partners.

“Our vegan bacon strips have been carefully smoked to get a deep rich flavor, and the spices used with the seitan makes them perfect for frying.

“Try them in a sandwich with lashings of tomato sauce or pop them on top of your favorite vegan burger for the ultimate Friday night feast.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.