UK supermarket Waitrose has added a number of new vegan options to its shelves – including egg fried rice and fluffy American pancakes, according to Vegan Food UK.
Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.
The new items have arrived on shelves in time for Veganuary – which encourages people to try a vegan diet in January. In recent years, retailers have released new products to tie-in with the initiative.
‘Vegan meal explosion’
Sharing the photos on Instagram, Vegan Food UK described the launch as a ‘vegan meal explosion’.
“[The new options include] fluffy pancakes, katsu curry, marinated beef chunks, tofu satay, egg fried rice, meatballs and spaghetti, chicken samosas, and much more,” the organization said.
Describing the egg fried rice, it added: “Wow vegan egg fried rice Launches at Waitrose. This little beauty will cost you £1.66 at Waitrose now. A gap in the market has been filled.”