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Waitrose January Vegan Food Sales Surge By 13% Compared To Last Year

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2 Minutes Read

Waitrose has reported increased sales of vegan food throughout January this year.

According to the UK retailer, sales increased by 13 percent, compared to last year.

Veganuary effect

The supermarket is one of a number of retailers and eateries which has seen a plant-based boom this year, with Veganuary – which had a record 400,000 sign-ups, being credited.

Among them was KFC, which sold more than 1,000,000 vegan burgers in January, Pizza Hut, which saw sales of vegan pizzas double during the month, and Quorn, which is now increasing its production capacity to meet the overwhelming demand.

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Will you be our 400,000th sign-up! ??? Can you believe how close we are to hitting this momentous figure! ? ? Come on we can do it ? Do you have a friend or family member that is considering giving Veganuary a go after seeing you on your journey? It’s not to late for them to join us! You can try vegan with us at anytime of the year. TAG them in the comments below.? ? SIGN-UP HERE ? www.veganuary.com/register or click the link in our bio.? ? ? ? ? ?? ? ? ? ? ? .?? .?? .? #Veganuary #Veganuary2020? #Vegan #Vegans #PlantBased #CrueltyFree #VeganForLife #VeganAF #VeganMovement #VegansOfInstagram #VeganLife #VeganLifestyle #VeganForTheAnimals #VeganForHealth #VeganForThePlanet #VeganForTheEnvironment #VeganForEverything ? #GoVegan #TryVegan ? #VeganShare #VegansOfIg? #VeganNews

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‘Exceeded our expectations’

Speaking about the success of the initiative, Veganuary’s Head of Communications Toni Vernelli said: “With the link between animal farming and the climate crisis making headlines nearly every day we expected Veganuary 2020 to be the biggest yet, but it exceeded all of our expectations.

“We applaud everyone who took part and encourage them to continue eating vegan food as often as possible.

“And we’re grateful to all of the businesses embracing Veganuary and making it easier for more people to eat more plant-based food more often. Together we are making an enormous difference for animals and the planet.”

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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