Versace Ditches Fur: 'I Don't Want To Kill Animals To Make Fashion'

Versace Ditches Fur: ‘I Don’t Want To Kill Animals To Make Fashion’


(updated 28th September 2020)

1 Minutes Read

Donatella Versace has joined a host of other designers in ditching fur - Media Credit:


Donatella Versace has announced she will no longer use fur in her designs.

The designer made the comments in an interview with The Economist’s 1843 magazine.

She said: “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”

According to the magazine, she made the decision so recently that Versace – which used to be synonymous with animal pelts – was ‘urging customers to consider fur-embellished coats that turn heads’ on its website at the time she made the announcement.


Versace is the latest in a line of top designers to ditch fur. In 2016 Armani dropped the fabric, followed by Gucci and Michael Kors last year.

The move has been praised by animal campaigners – though they would like to see the designer go further and drop leather from her line.

Dan Mathews, Senior Vice President of animal rights charity PETA, said: “PETA led runway disruptions, protests, and a 2006 ad blitz at a time when Versace was synonymous with fur, so this news is most welcome.

“Donatella’s realization that it’s wrong to bludgeon and electrocute animals for fur is a major turning point in the campaign for compassionate fashion, and PETA looks forward to seeing a leather-free Versace next.”


Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists
and experts are committed to making an impact through a wide range of content—and
you can help by supporting our work today.