The charity – which supports people as they try out a vegan diet throughout January – has seen year-on-year growth since its first outing in 2014 when 3,300 people took part. By January 2018, that had skyrocketed to 168,500 official sign-ups from around the world, with many more people unofficially taking part.
Veganuary’s busiest day saw 14,000 people signing up – that’s one every six seconds – with an average tally of 10,000 people vowing to take the vegan pledge daily.
Global vegan pledge
According to Veganuary people from all over the world have been signing up to its vegan pledge.
So far in 2019, the most people taking part are from the UK, followed by the USA, India, Canada, and South Africa.
Other countries in the top 20 include Italy, Spain, Ireland, Poland, France, and Hungary among others.
According to Veganuary’s CEO Simon Winch, the team has worked hard this year to make its campaign even more effective.
“We’re working hard to improve the quality of the support we provide to people after they finish their month trying vegan – to help those that want to stay vegan to continue their journey,” he told Plant Based News.
“We’re also planning some exciting new campaigns to recruit and support new vegans during 2019. Developing the ‘support’ side of our work helps turn a month-long commitment for our pledge participants into one that can last for a lifetime.”
You can sign up for Veganuary here