The vegan movement is expected to accentuate the growth of fermented non-dairy soft drinks sales by half over the next years, according to a new report.
The increasing number of vegans is driving the global sales for fermented non-alcoholic beverages – such as kombucha – which are predicted to top $2.5bn by the end of 2025.
Fermented vegan drinks also include other probiotic beverages, such as kvass and water kefir.
The report from Transparency Market Research has linked the growing interest in the fermented drinks to the ever-increasing number of individuals ditching animal-based products.
“The increasing number of individuals globally that are shifting to vegan diets due to factors such as social taboo, cultural or religious restrictions, or simply because of acceptance that vegetarian diet helps to stay healthy in the long run, are driving the adoption of fermented non-dairy non-alcoholic beverages,” the report said.
“Further, concerns regarding the inhumane treatment of animals for milk is also playing a significant role in the shift towards vegan diets.”