Award-winning vegan wine company, Proudly Vegan, owned by parent company Broadland Wineries, is to launch in the US this summer.
The vegan wine, which avoids using animal products such as gelatin and isinglass, which are commonly used during the process of wine-making, also uses vegan-certified ink and glue on its labels.
Director of the brand, Dr. Arabella Woodrow, hosted an event back in January at San Francisco’s Gracias Madre, showcasing its vegan wine to the US for the first time.
Responding to demand
The range, which includes a Merlot, Sauvignon Blanc, and Rosé with Prosecco, is to debut in the states in June – following the skyrocketing popularity of veganism.
According to PRNewswire, Proudly Vegan’s decision to enter the US market was: “In response to data showing a 600 percent increase in the number of vegans in the US in the last three years’ and that an estimated ’39 percent of Americans are trying to eat more plant-based foods.”
‘Without sacrificing quality or authenticity’
Dr. Woodrow said: “There is no reason why vegans shouldn’t enjoy great wine and be 100 percent confident that the liquid is in line with their diet and lifestyle, without sacrificing quality or authenticity
“Vegan foods and flavors are so diverse and deserve an equally varied range of wines to pair with them, at an accessible price point.”