Vegan And Veggie Food Sales Skyrocket By 85% At Waitrose In UK
Waitrose has launched new vegan meals to tap into the growing plant-based market (Photo: Waitrose) - Media Credit:

Vegan And Veggie Food Sales Skyrocket By 85% At Waitrose In UK

By

1 Minutes Read

Waitrose’s vegan and veggie food sales have skyrocketed by 85 percent in the last 12 months, the retailer has announced in an official statement.

As a result of growing demand for meat-free food, the supermarket recently launched 25 new vegan products, including pizza and mac & greens.

Waitrose‘s sales numbers reflect the growing trend for meat-free food: earlier this year Tesco announced it had sold more than 4 million of its Wicked Kitchen vegan ready meals in 33 weeks, Sainsbury’s revealed that meat-free sales were surging by 20 percent week-on-week, and Iceland said its vegan No Bull Burger was outselling it’s Wagyu beef counterpart.

The store has launched a number of vegan dishes throughout the year

Vegan appetite

“The growing appetite for meat-free dishes has been reflected throughout the year with rising sales of vegan and vegetarian products, as well as the introduction of exciting and delicious new products to the foodie market,” Chloe Graves, Waitrose Chilled Vegetarian and Vegan Buyer said in the statement.

“In line with this growing demand, we’re excited to have developed an exclusive range of own label vegan and vegetarian products to delight customers.

“The innovative dishes include complete meals for a quick and easy dinner, as well as staple side dishes, each proving that a vegan or veggie meal doesn’t have to compromise on flavor.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]  
buttons/scroll-to-top/scroll-to-top-small-active