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A vegan alternative to tuna fish is set to launch in Whole Foods Market and Thrive Market stores across the US.

Good Catch, described by its makers as the ‘first plant-based brand that truly rivals animal seafood’, will launch in the stores on February 20, in three flavors – Naked in Water; Mediterranean; and Oil & Herbs.

Good Catch was co-founded by prominent vegan chef brothers Derek and Chad Sarno. Their aim was to create a product to ‘satisfy the enormous global appetite for sea life’ with minimal impact on the planet and fragile ocean ecosystems.

Vegan tuna

“We’ve created a true tuna texture and taste profile,” Good Catch Co-Founder, Chef Chad Sarno, said in a statement. “Good Catch products are a one-to-one swap in any recipe that calls for tuna, and can be the centerpiece of any entrée, sandwich, chowder, or salad.

“Plant-based Tuna is the culmination of our experience as plant-based chefs, combined with our passion for healthy eating as well as animal and environmental welfare. We’re redefining seafood for omnivores and plant-based eaters alike.”

Good Catch co-founder and CEO Chris Kerr added: “Our mission is to disrupt the seafood category with delicious plant based options. And give consumers everything like they like about seafood, but without the mercury poisoning.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.