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Vegan trademarks in the U.K have skyrocketed by a staggering 128 percent, according to data from EMW law firm. 

Figures show that only 47 companies successfully applied for a vegan trademark back in 2018. – compared to 107 businesses in 2019. 

‘Fast-growing sector’

In an online statement, a spokesperson for EMW said: “There are now more vegan products on supermarket shelves than ever before. 

“Multi-national corporations have identified this as a fast-growing sector and are competing to register their trademarks with the aim of capturing and defending a share of the market. 

“With a record number of people participating in Veganuary year on year, the trend towards vegan food shows no sign of abating anytime soon.”

Plant-based food market

The data comes shortly after Meticulous Research’s report that predicts the plant-based food market will be worth more than $74 billion by the year 2027.

Drivers for the increase include an ‘increased’ vegan population, ‘significant investments in plant-based product companies, and ‘increasing incidences of intolerance for animal protein’.

“[COVID-19] has led to some best practice models for plant-based products industry as the pandemic has conveyed to the forefront the connection between public health and animal meat consumption, which provides consumers a ground to go for a plant-based diet,” the report states.

“From a manufacturing and distributing point of view, this industry has faced unprecedented demand from manufacturers as well as consumers, particularly for some products such as meat analog and plant-based milk. 

“Many companies in the space of alternative protein products have already started changing their strategies, owing to the sudden growth in demand.” 

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.