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A new vegan online supermarket is now delivering cruelty-free goodies to customers across the UK and EU. was founded by a husband and wife team after they grew frustrated at having to read through ingredient listings every time they went shopping.


Items on offer include food, personal hygiene products, household, bathroom items, and baby products. These are all vegan-friendly and non animal-tested.

Many items are also free from palm oil free, SLS, parabens, and phthalates.


Shop founder Dana Levy says: “People want to do good, but it’s actually quite hard for them to do that when they don’t know the impact of products & ingredients – who has any idea what SLS is without researching it? – nor when they don’t have easy, trusted access to products that meet their values. 

“We want to facilitate this process i.e. help people make the world into the place they want it to be, by seamlessly changing shopping habits. 

“The formula is simple: by switching to sustainable products, every small purchase you make will have a big impact on our planet and its inhabitants.”

The founders have ambitious plans to extend the store’s offerings and continue to grow.


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Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.