Reading Time: < 1 minute The brand has scooped three major awards (Photo: Monika Agorelius)
Reading Time: < 1 minute

Vegan product Oumph! has won first prize in three categories at the prestigious World Food Innovation Awards.

The meat-alternative ‘Pulled Oumph!’ product beat out all the competition in the Best Plant-Based Product; Best Street Food Brand; and Best Foodservice/Catering Product sections.

The World Food Innovation Awards, which is now in its fifth year, is considered one of the most established award schemes in the industry. It received 380 entries from over 33 countries this year.

Vegan option

“[Oumph! is an] innovative, on-trend product with many versatile possibilities, satisfying the demand for vegan options,” said the judging panel. “Food for Progress [which makes the product] offers a healthy alternative to animal protein in an attractive presentation, good for the planet and good for the people.

“[Oumph!] is sure to tempt the most meat-hardy of people. The brand is very on trend with the ‘dirty vegan’ movement, helping to bridge the gap between meat-free eating and classic comfort foods/great taste. It is a foodservice operator’s dream; a good quality, flavorsome vegan option to rival any meat options.”

‘So proud’

“This is incredible news for our company and we are so proud of these awards,” Anna-Kajsa Lidell, Co-founder and Head of Progress Strategy at Food for Progress, said in a statement sent to Plant Based News.

Not only does it highlight the fact that our products have a superior quality in terms of taste, texture and overall concept, but it is also amazing and encouraging to see that a plant-based product can win general categories that are open to all”.

The awards were presented on March 18 at the International Food & Drinks Exhibition (IFE) at London’s ExCeL. The jury was made up of an international panel of 14 seasoned industry experts from a range of food industry sectors.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.