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Vegan brand Oumph! has made the finals in three categories at the prestigious World Food Innovation Awards – one of the most established award schemes in the industry.

The Swedish company’s Pulled Oumph! product is a finalist in the Best Foodservice/Catering Product category, Best Plant-Based Product, and Best Street Food Brand.

‘Competing in the global market’

“It is fantastic to see that Oumph! is competing in the global market and far beyond the plant-based sector,” Henrik Åkerman, Marketing Director at Food for Progress which makes Oumph!, said in a statement sent to Plant Based News.

“We feel very honored to be a finalist in these three important categories. We see this as further evidence that with our sharp focus on taste and food appeal we continue to drive the green protein shift forward.

‘Demand for flexitarian options’

“The prominence of plant-based products such as Oumph! in our mainstream categories shows the increasing demand for flexitarian options in both on-trade and off-trade markets,” FoodBev Media Senior Marketing Executive, Matt Ferris, added.

“The World Food Innovation Awards really showcase some of the most ambitious new products and developments of the year from both new and established brands.”

The winners will be announced as part of a special ceremony at the Talking Trends stage, within The International Food & Drink Event (IFE) in London on March 18.

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.