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Vegan brand Oatly is launching its oat-based ice-cream in the US in coming months.
Seven flavors will be launching in bodegas across New York this month, according to Refinery 29, rolling out in Wegman’s and Whole Foods aisles this Fall.
The flavors, which will cost $5.99 per tub, include chocolate, vanilla, and strawberry among others.
European launch
Oatly launched its ice-cream in Sweden, Finland and Norway last year, confirming it had plans to introduce the product to all its markets.
The five flavors launched in Europe included Pretty Average Vanilla, Totally Basic Chocolate, Very Fancy Double Chocolate Fudge, Quite Ordinary Strawberry, and Really Posh Caramel Hazelnut.
According to Refinery 29, the US pints ‘don’t have the cheeky names that Sweden and other markets have grown to love’, but it adds ‘then again, we’re not eating the packaging’.
