Reading Time: < 1 minute The new ice-cream is launching in the US (Photo: Oatly)
Reading Time: < 1 minute

Vegan brand Oatly is launching its oat-based ice-cream in the US in coming months.

Seven flavors will be launching in bodegas across New York this month, according to Refinery 29, rolling out in Wegman’s and Whole Foods aisles this Fall.

The flavors, which will cost $5.99 per tub, include chocolate, vanilla, and strawberry among others.

European launch

Oatly launched its ice-cream in Sweden, Finland and Norway last year, confirming it had plans to introduce the product to all its markets.

The five flavors launched in Europe included Pretty Average Vanilla, Totally Basic Chocolate, Very Fancy Double Chocolate Fudge, Quite Ordinary Strawberry, and Really Posh Caramel Hazelnut.

According to Refinery 29, the US pints ‘don’t have the cheeky names that Sweden and other markets have grown to love’, but it adds ‘then again, we’re not eating the packaging’.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.