Reading Time: < 1 minute

Google Trends has revealed an astonishing 90 percent increase in ‘vegan’ searches in last 12 months.

The latest Google Trends results for ‘vegan’ are a strong indicator of veganism’s recent progress, and come amid an exciting week when vegan poster campaigns from Veganuary, PETA, and Go Vegan World all launch.

Mainstream

Given the following promising markers, it is clear that the mainstream is starting to adopt veganism:

• There are now 350% more vegans in the UK compared to a decade ago

Vegan food sales are up 1,500% in the UK in the last year 

Vegetarian menus are up 66% in the US in the last three years

The 2017 Veganuary campaign is already over twice as popular compared to 2016

For more information about the growth of veganism, please see VEGAN 2016: A Growing Movement Under Attack

READ MORE:

The UK’s First Ever Vegan Total Subway Station Takeover

Animal Equality Virtual Reality Film Shortlisted For Award

‘Worst Wildfire On Record’ Rages On: What Simple Action Can We Take To Help?

Plant Based News

Plant Based News is a multi-award winning vegan news media & plant-based health education platform. In 2018, Plant Based News was rated 100% by NewsGuard, an organization that employs trained journalists to rate and review thousands of news websites for credibility and transparency. NewsGuard uses nine journalistic criteria to rate each website. To learn more about NewsGuard’s rating of publication, go to www.newsguardtech.com.