Vegan Meat Giant Creates The ‘World’s Healthiest Burger’

Heura says plant-based pioneers 'have always been its inspiration' and it hopes this vegan meat innovation helps render animal ag obsolete


2 Minutes Read

Vegan meat healthiest burger The patty has significantly less fat than other plant-based options, says Heura - Media Credit: Supplied to Plant Based News

A vegan meat giant has created what it describes as the ‘world’s healthiest burger’.

Spanish brand Heura, the fastest-growing vegan meat company in Europe, says its goal is to ‘accelerate the protein transition’. It wants to do this by ‘providing healthy, clean, and accessible’ alternatives to meat.

Vegan meat

Its new Heura Burger 2.0 has 64.25 percent less fat than a traditional beef burger. Also, it ‘contains 85.6 percent less saturated fat than beef, and has 11.3 percent more protein per calorie’.

It says its patty offers the ‘meaty and juicy experience of an animal burger with only 6.5 grams of fat’.

Healthiest burger

Heura says the biggest challenge facing the plant-based industry was ‘creating a burger with the juiciness of beef without using high amounts of fat’.

As a result, Heura developed the first fat analog made of extra virgin olive oil to create its new patty. It says its patty is the first plant-based burger made with extra virgin olive oil.

It is this fat analog that means the patty can retain the ‘juiciness of an animal burger in plant-based options’. Before, the only way to recreate the texture was to use high amounts of fat from oils.

This meant the plant-based burgers solved the problem of the environmental impact of beef, but not the health issues posed by high intakes of saturated fat, says Heura.

‘More sustainable’

The oil is rich in monounsaturated fats, which, when eaten instead of saturated fats, can improve blood cholesterol levels.

Also, Heura says olive oil is ‘more sustainable than coconut or palm oil’. Other ingredients include sustainable pea protein concentrate and vegetable fiber. It says its patty ‘contains 40 percent fewer ingredients than the market average’.

Plant-based industry

Marc Coloma is the co-founder and CEO of Heura. In a statement sent to PBN, he said: “Accelerating the protein transition is my passion and it is in technology where I find solutions.

“Pioneers in the plant-based industry have always been our inspiration and we hope that this innovation boosts the plant-based meat category worldwide and leaves livestock obsolete.”


Lorena Salcedo is the new product development manager at Heura. She added: “When we visualize the fat from a burger or the coconut oil in the supermarket, they are solid.

“This is because they both have high contents of saturated fat. We had to reproduce that with an oil that is liquid (monounsaturated) and minimize its use to reduce the amount of fat on the burger.

“We have analyzed both structures separately, the beef burger one and extra virgin olive oil to get the experience of one from the nutritional values of the other. When you see the essence of what you really need it’s easy to see the most efficient way to get there.”

Heura products are available in 10 countries. These include Spain, France, Portugal, the Netherlands, Singapore, Hong Kong, Chile, and the U.K.

Support Plant Based News in our mission to plant 1 million trees by 2030. 🌳

Your donation supports our mission to bring you vital, up-to-the-minute plant-based news and research and contributes to our goal of planting 1 million trees by 2030. Every contribution combats deforestation and promotes a sustainable future. Together, we can make a difference – for our planet, health, and future generations.

© 2023 Plant Based News is a UK-based digital media outlet publishing content about veganism and plant-based living, including news and current events, health, personal transformation stories, features, and recipes. | Plant Based News Ltd, PO Box 71173, London, SE20 9DQ, United Kingdom.