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A British vegan meat brand has seen its sales soar by 149 percent in a year.

The Leeds-based Meatless Farm was identified as the fastest-growing brand in the UK meat alternatives sector using data from industry analysts Nielsen.

Vegan meat

According to the data, Meatless Farm saw the increase when comparing the 12 weeks to 25 January 2020 with the same period in 2018/9. The UK sector itself is growing at 9.6 percent a year.

The company’s products are available in several major retailers, including Sainsbury’s and Morrisons in the UK, and Whole Foods Market Stores in North America.

Meat reducers

“More and more people are looking to reduce the amount of meat they eat, both for health and environmental reasons, and Meatless Farm is at the forefront of this change,” Morten Toft Bech, Founder of Meatless Farm, said in a statement sent to Plant Based News.

“Whether you are vegan, vegetarian or flexitarian, our range is suited to those who want to improve their eating habits, while still enjoying food that their meat-eating friends or family would recognize.”

The brand adds that after spending two years researching and developing its range, it has become ‘a serious contender in the global plant-based market, alongside US groups Impossible Foods and Beyond Burger’.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.