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Vegan meat brand LoveSeitan has announced its partnership with dating app Veggly in a bid to ‘boost the awareness of seitan’ – a plant-based meat substitute made from hydrated gluten.

From today, Veggly users in the U.K will have access to discounts on LoveSeitan products – and LoveSeitan customers will be granted 10 free coins on Veggly, enabling them to send 10 ‘Super Likes’ for free.

‘Great news for seitan lovers’

In a statement sent to Plant Based News, Co-Founder of LoveSeitan Steve Swindon said: “This is great news for seitan lovers looking for new love in their life. We hope to see plenty of ‘Veg-Matches’, success stories, and new relationships for our customers come out of this new partnership.

“Together with Veggly, we’re keen to boost awareness of seitan as a delicious vegan meat throughout the U.K!”

‘A wonderful vegan food’

Founder of Veggly Alex Felipelli added: “Seitan is a wonderful vegan food and we love helping create new relationships in the U.K, so it is a perfect partnership for us!

“We’re very excited to see some new ‘Veg-Matches’ for LoveSeitan customers across the country.”

You can visit Veggly online here