Vegan Meat Alternative 'Pulled Oats' Keeps Selling Out At Supermarkets
The product can be used in tacos (Photo: Gold & Green of Helsinki) - Media Credit:

Vegan Meat Alternative ‘Pulled Oats’ Keeps Selling Out At Supermarkets


1 Minutes Read

A meat-replacement product made from oats keeps selling out all over Finland and Sweden.

The 100 percent vegan products – called Pulled Oats – were created by Maija Itkonen, in an attempt to better the soy-based meat alternative products on the shelves.

Working with a childhood friend childhood friend Reetta Kivelä – who just happened to have a special interest in oats, Itkonen created the range.


According to food media outlet the Daily Meal: “The company achieves the fall-off-the-bone feel of real shredded meat by literally pulling on the fibers of the oats.

“The texture is achieved using purely mechanical processes like mixing, pressing, and heating, meaning no chemicals or additives are needed.”

‘Perfect protein’

According to the company behind the product – Gold & Green of Helsinki -the product offers the ‘perfect protein’.

It claims: “Pulled Oats doesn’t only contain much protein (over 30 percent), but also contains all nine essential amino acids, which makes it a so-called “complete protein’.

“Amino acids are the building blocks in your body. There are many kinds of amino acids.

“Most of them can be created by the body itself, but not the nine so called ‘essential’ ones.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.


The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right


Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]