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A unique new trio of meal replacement bars – branded Human Food – has smashed the £80,000 crowdfunding
goal set by its founders, and is set for release this fall.
‘A
health-food shop’
Described
in the crowdfunding video as ‘a health-food shop in a red, green, or yellow
wrapper’, Human Food organic vegan meal replacement bars are intended to be
more nutritious than the average bar.
Each bar is
formulated to contain 100 percent of the recommended dietary allowance (RDA) of
vitamin B12, 50 percent of the RDA of iron, vitamin D, calcium, zinc, and omega
3, and 12 grams of protein.
In the
Kickstarter video pitch, founder Ky Wright says: “With human food, you don’t
have to choose between freedom and health.”
Red, Yellow,
and Green
All three
bars are intended to have a fairly neutral flavour, which Wright describes as ‘between sweet and savory’.
The Red bar
has the added benefits of cranberry and goji, the Yellow includes turmeric and
cumin, and the Green bar contains 4 grams of highly popular ‘superfood’ spirulina.
They can
all be eaten as they are, or blended with fruit to make a nutrient-dense smoothie.
‘Not a
corporation’
The makers
of Human Food emphasize that Human Food is a cooperative, rather than a
corporation.
In the
video, Wright says: “Our main aim isn’t making money, it’s making something
good.”
The bars
are priced at £3.30 each, which may be higher than the cost of many protein or
snack bars, but is intended to be cheaper – and offer more nutritional value – than the meals
the creators say they can replace.
