Reading Time: < 1 minute

A new vegan spread launching in the UK is set to fiercely divide opinion.

Marmite Peanut Butter, which combines the traditional umami flavor of yeast extract with crunchy nut butter, has been crafted in response to customer demand.

It will launch online at Ocado on March 25, before retailing in Sainsbury’s from April 7, then rolling out to all leading nationwide retailers. The RRP is £2.50.

Peanut butter Marmite

“The British public asked, and we listened,” Camilla Williamson, Brand Manager at Marmite, said in a statement sent to Plant Based News.

“We’re delighted to bring the nation exactly what they’ve been craving with the creation of Marmite Peanut Butter.

“It’s the most exciting product launch since the conception of the brand in 1902, and we’re confident that the nation is going to love it. They ain’t tasted nuttin yet.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.