Reading Time: < 1 minute The new products are being launched in the UK this week (Photo: Unilever)
Reading Time: < 1 minute

Vegan Magnum bars are being launched in the US this week.

The bars which come in two flavors – Classic and Almond – are also available in the UK, Australia, and Sweden.

They feature a vanilla base made from coconut oil and pea protein and a non-dairy chocolate coating.

Next level vegan

“This week we’re thrilled to bring our next-level chocolate to the vegan and dairy-free market,” Leslie Miller, Marketing Director of Ice Cream at Unilever, said in a statement.

“This is our first launch in plant-based indulgence and we can’t wait to share with Magnum ice cream fans.”

Magnum Non-Dairy bars are now available in grocery stores and mass retailers nationwide for a suggested retail price of $4.99-5.49.

‘A problem for the dairy industry’

Earlier this week an Australian dairy farming group branded vegan Magnums a problem for its industry, saying it had been ‘incorrectly marketed’ as a dairy product. Only products with cream or milk can be called ice-cream under Australian food regulations,

A spokesperson for Australian Dairy Farmers told The Guardian that the Magnum and other vegan ice-cream products are an issue for his industry.

“This is becoming an increasing problem for the dairy industry, with plant-based alternatives incorrectly being marketed as milk or other products associated with dairy,” he said.

“[Magnum] made a commercial decision to introduce a vegan addition to their Magnum product line to satisfy a very vocal community … it is misleading to call this product an ice-cream.”

But according to a Unilever spokesperson, the Magnum has never been marketed as ice-cream in Australia – but as an ‘iced confection’.

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.