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Vegan living is ‘the fastest-growing lifestyle across all developed economies’, according to a leading animal advocate.
PETA Director Elisa Allen made the comment while talking about the winners of this year’s PETA fashion awards.
According to Allen, more brands are starting to ditch fabrics like fur and mohair in a bid to appeal to growing ethical awareness among consumers.
Vegan fashion
A number of luxury designers scooped awards this year: Coach, Burberry, Michael Kors, and Diane von Furstenberg made this year’s Biggest Luxury Fashion Moment by banning fur from future collections.
Helsinki Fashion Week was awarded Most Progressive Fashion Event for its decision to ban leather from its catwalks starting from 2019, and Ecopel was honored with an Innovation Award for its new faux-fur fabric made from recycled plastic bottles.
Dr. Martens won the Best Vegan Boot Collection award for its vegan range, ASOS was crowned Most Progressive Online Platform for announcing that it’ll introduce a ban on mohair, silk, feathers, and cashmere.
PETA often promotes animal-free fashion
Vegan living
“Vegan living is now the fastest-growing lifestyle across all developed economies, and consumers are looking to purchase clothes and accessories that are consistent with their values for both animals and the planet,” said PETA Director Elisa Allen.
“The fashion industry is increasingly embracing vegan fabrics, and the days of treating sentient beings as raw materials are numbered.”
