Reading Time: < 1 minute A teaser for the collection showed gold-packaged lipstick and brushes (Photo: Kat Von D)
Reading Time: < 1 minute

Make-up entrepreneur Kat Von D is set to launch a special 10th-anniversary collection.

The set will be available from May 5 (aka Cinco de Mayo, or Day of the Dead).

According to Von D, she is excited about the new launch, saying: “Now that I have final components done for the Kat Von D Beauty 10-year-anniversary collection, I’m even MORE EXCITED!!”


The star has been posting glimpses of the upcoming collection on social media.

Pictures and videos suggest the set will contain gold-packaged versions of Studded Kiss lipstick, tattoo liner, a gold brush collection, an eye shadow palette, a ‘Metal Crush’ extreme highlighter, and a make-up artist carry case.

The make-up carry case and eyeshadow palette (Photo: Kat Von D)


Von D posted a promo video for the collection, featuring people she described as ‘muses’.

She wrote: “For the past four months, I’ve been working so hard on this video for Kat Von D Beauty’s 10 Year Anniversary collection launch and it’s almost done being edited.

“I wanted to tell the story of the range through 10 of my modern-day muses. Some whom you may already know and others that you should!

“These 10 muses have blessed me with so much inspiration, not just for their surface beauty but with what they contribute to the world through their art.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.