Plant Based?Impossible Burger To Launch In Asia As Part Of 'Global Expansion'

Plant Based?Impossible Burger To Launch In Asia As Part Of ‘Global Expansion’


(updated 28th September 2020)

1 Minutes Read

The plant-based Impossible patty will be hitting the Asian market next year (Photo: Facebook) - Media Credit:
Your ad here?


Food tech startup Impossible Foods will make its debut in Asia in 2018 as part of a mission to begin its ‘global expansion’.

The company – which is renowned for its plant-based patty that looks, cooks, and tastes like beef – will be introducing its flagship product to the Asian market, which COO David Lee dubbed as ‘an important milestone’.

He told media outlet Fortune: “We’ve always known that our mission is global.

“We’re increasingly becoming aware that the demand for the Impossible Burger here in the United States pales in comparison to the amount of demand across the world.”

‘Global expansion’

According to Lee, Impossible Foods will be partnering with ‘tastemakers’ in Asia in a bid to understand ‘locally how tastes can allow us to eventually be at scale’.

He added: “Asia is an important milestone, but frankly it’s only the beginning of our global expansion.”

The move is the company’s first foray into an international market.

Impossible Foods currently serves its plant-based burger in more than 300 restaurants in the U.S.


‘It Tasted Like Meat’: Television’s The Doctors’ Try The Plant based Impossible Burger

New Netflix Series ‘Rotten’ To ‘Expose Fraud, Corruption, And Health Impact’ Of Big Ag

Domestic Cat ‘Mutilation’ Finally Banned In Nova Scotia

Your ad here?


Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists
and experts are committed to making an impact through a wide range of content—and
you can help by supporting our work today.