Reading Time: < 1 minute

The U.K’s first vegan hog roast company says it has been ‘overwhelmed’ by demand – and is opening a new east London delivery kitchen today (August 6).

The Hogless Roast, which serves BBQ-lathered plant protein, with apple sauce on a brioche bun with vegan crackling, was originally a street food outlet.

Vegan food

The brand, founded by Matt Mitchell and Ross Mundy, has now started offering takeaways, first in their hometown of Cheltenham, and now in London via their kitchen in Hackney Wick.

Alongside the trademark Hogless Roll, the brand offers sides including Vegan Mac N Cheese, Mini Hash Browns, and homemade Vegan Coleslaw.

‘Overwhelmed’

In a statement sent to Plant Based News, Matt Mitchell said: “We’ve been overwhelmed by the amount of people who’ve been ordering our food, week in week out, and we’re hoping this move will give us the opportunity to reach even more, and not just vegans.

“We started the business to show people that vegan food can be even better than meat when it’s done well. We’ve already convinced a few people to move to a plant-based diet and now hopefully we can persuade a few more.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.