Reading Time: 2 minutes The store is open now in Enfield (Photo: Supplied to Plant Based News)
Reading Time: 2 minutes

A new all-vegan grocery store has opened in North London – and it is targeting meat-eaters.

Jessica Chan, who owns The Good Kind in Enfield, told Plant Based News that she wants to make it easier for people looking to transition to a plant-based diet.

A plant-based grocery store

“Many people are so curious about what veganism is and the food it brings,” she said, adding that she had opened the store to ‘ help those who love meat but want to eat less meat and don’t know where to look’

“I believe that consumers not only wanted a plant-based grocery store – they wanted a plant-based grocery store specifically for meat lovers. Going plant-based can be hard for consumers who are trying it for the first time.”

For that reason, the store will help with recommendations when it comes to alternatives to meat and dairy products – ‘the ones that actually taste good’.


The shop is divided into four different zones. The transition zone, which is aimed at meat-eaters, new vegans, and those transitioning to a plant-based diet, and is stocked with meat alternatives like THIS bacon and chicken, and Beyond Burgers, as well as dairy-free cheese and plant-based sushi.

The Good-For-You Snack Zone boasts healthier snacks, including BEPPS Black Eye pea puffs, Shiitake Mushroom Snacks, EAT REAL Lentil Crisps, and BRAVE Chickpea snacks among others. The Sweet Indulgence Zone offers a range of dairy-free chocolates and gelatin-free sweets.

Finally, the Relaxation Zone stocks a range of products including bath salts, bath bombs, and a beauty section featuring Sukin, and natural handmade soaps among other low-impact products.

You can find out more about The Good Kind here

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.