Vegan Activists Blast Forever 21 Following 'Gruesome' Wool Exposé
An image from the investigation (Photo: PETA) - Media Credit:

Vegan Activists Blast Forever 21 Following ‘Gruesome’ Wool Exposé

By

1 Minutes Read

Fashion giant Forever 21 has come under fire from vegan campaigners following recent exposés of the Australian wool industry which show sheep being beaten.

According to animal rights charity PETA, which filmed the footage, Australia is the world’s largest exporter of wool and a source of wool used by Forever 21. The charity claims the videos ‘show workers beating petrified sheep in the face, deliberately mutilating them, and cutting the throats of fully conscious animals’.

PETA is calling now on consumers to boycott the brand until it agrees to stop selling wool.

The footage reveals sheep being hurt by workers

Vegan fashion

“Sheep are beaten and mutilated for woolly jumpers, coats, and scarves, and Forever 21 is profiting from this cruelty to animals,” PETA Director, Elisa Allen, said in a statement sent to Plant Based News.

“PETA is calling on caring people to give sheep some peace on Earth this Christmas by choosing only wool-free, vegan apparel.”

PETA adds: “One of the videos…reveals..shearers striking sheep in the face with sharp metal clippers, kneeling on their stomachs, and throwing them about.”

Forever 21

“Forever 21 takes the issues of ethical sourcing and animal welfare extremely seriously and has worked with PETA on several important initiatives over the years, including our fur-free policy and permanent ban on Angora rabbit hair,” a Forever 21 spokesperson told PBN.

“To the best of our knowledge, Forever 21 does not source any materials from farms in Australia and therefore refutes the accuracy of PETA’s claims.

“We remain deeply committed to working with vendors that employ strict animal welfare practices.”

*This article was updated on November 26 to include Forever 21’s statement.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments [0]  
buttons/scroll-to-top/scroll-to-top-small-active