Vegan fish-based entrees and appetizers are now available more than 600 stores across Canada.
Good Catch Foods, which makes the products, says 40 percent of Canadians are opting to eat more plant-based food these days.
Vegan brothers Chad and Derek Sarno founded Good Catch, which currently sells products in thousands of retailers across the U.S and the U.K.
The frozen range features three products. The products are are New England Style Plant-Based Crabless Cakes, Thai Style Plant-Based Fishless Cakes, and Classic Style Plant-Based Fishless Burgers.
The options are available in 640 outlets nationwide (SRP $7.99 CAD), including Loblaws, Provigo, and Dominion among others.
The dishes feature what Good Catch describes as its ‘proprietary six-legume blend’. This features peas, chickpeas, lentils, soy, fava beans, and navy beans.
More plant-based food
Christine Mei is CEO of Gathered Foods (which makes Good Catch). She said: “40 percent of Canadians are actively incorporating more plant-based foods into their diets.
“And we look forward to surprising and delighting these consumers with the taste, texture, and comparable protein of our Good Catch offerings.
“Our team has been diligently working on expanding our international presence to meet the increasing demand for plant-based alternatives globally. We are so pleased to make our first entry into the Canadian market.”
Earlier this year, Good Catch attracted a slew of celebrity backers. They included Woody Harrelson, Shailene Woodley, Paris Hilton, and Lance Bass. As a result, the company made headlines in the food media and beyond.
Gathered Food’s co-founder and CEO, Chris Kerr, said: “Consumer demand and culinary trends show the evolving excitement for plant-based foods, and the unified support from such an influential group goes far beyond funding alone.
“The message underscored by their backing is invaluable and we are thrilled to welcome all of our new investors.”