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One vegan creme egg has been sold every 30 seconds in the UK since the product launched in Holland & Barrett stores in January.

Demand for the Chuckie Egg, created by plant-based chocolatier, Mummy Meagz, has exceeded expectations leading to the treat selling out entirely in most stores.

Now Mummy Meagz’ factory is ‘working overtime to keep up with demand’, in a bid to return the product to Holland & Barrett’s shelves by March 13.

‘Give vegans what they really want’

“We’re delighted that the UK loves our Chuckie Eggs as much as we do, and that someone is enjoying one of our delicious creations every half a minute,” Meagan Boyle, co-founder of Mummy Meagz, said in a statement sent to Plant Based News.

“With more than people now following a plant-based diet in the UK, demand for products that give vegans what they really want will continue to grow. They also help to pique interest in veganism and cast aside a few outdated assumptions, especially that vegan food doesn’t taste good!

“Our kitchen team has been busy keeping up with demand, because I’m adamant that no one should miss out on the sweet things in life. This is exactly why I came up with the Chuckie Egg recipe: it’s free of nuts, dairy, gluten, and animal products, meaning it can be enjoyed by almost anyone.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.