Coming to a high street near you....(Photo: Mummy Meagz) - Media Credit:

One Vegan Creme Egg Sold Every 30 Seconds In UK

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2 Minutes Read

One vegan creme egg has been sold every 30 seconds in the UK since the product launched in Holland & Barrett stores in January.

Demand for the Chuckie Egg, created by plant-based chocolatier, Mummy Meagz, has exceeded expectations leading to the treat selling out entirely in most stores.

Now Mummy Meagz’ factory is ‘working overtime to keep up with demand’, in a bid to return the product to Holland & Barrett’s shelves by March 13.

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Loving all the buzz from our Chuckie eggs, not long to wait now who’s egg-cited? ??? Repost from the awesome @veganfoodandliving ? #mummymeagz ??? Huge thanks to @mummymeagz for sending us their amazing vegan creme eggs, AKA the ‘Chuckie Egg’, for us to try! ? These bad boys are launching in @hollandandbarrett stores across the UK on January 22nd and will be priced at 99p. But how do they taste compared to the original we hear you cry?! ? If you ask us, these are so much tastier than the original! They have a really nice thick dark chocolate shell which is rich and smooth and ensures that the eggs aren’t too sickly sweet that they make your teeth hurt like a Cadbury’s egg. We love that you can cut them in half easily too if you only fancy half of one. These are sure to be a big hit this Easter! ________________

A post shared by the indulgent vegan kitchen (@mummymeagz) on

‘Give vegans what they really want’

“We’re delighted that the UK loves our Chuckie Eggs as much as we do, and that someone is enjoying one of our delicious creations every half a minute,” Meagan Boyle, co-founder of Mummy Meagz, said in a statement sent to Plant Based News.

“With more than people now following a plant-based diet in the UK, demand for products that give vegans what they really want will continue to grow. They also help to pique interest in veganism and cast aside a few outdated assumptions, especially that vegan food doesn’t taste good!

“Our kitchen team has been busy keeping up with demand, because I’m adamant that no one should miss out on the sweet things in life. This is exactly why I came up with the Chuckie Egg recipe: it’s free of nuts, dairy, gluten, and animal products, meaning it can be enjoyed by almost anyone.”

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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