Reading Time: < 1 minute More than 160,000 people have signed up for the challenge (Photo: Adobe. Do not use without permission)
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Food awareness organization ProVeg International has created a new initiative to help people reduce or completely cut out the consumption of animal products.

The Veggie Challenge, which has already garnered more than 160,000 sign-ups, allows participants to choose their own month-long goal.

‘Very accessible’

In a statement sent to Plant Based News, Director at ProVeg South Africa Donovan Will said: “One of the main things that differentiate our challenge from other vegan challenges is participants can sign up for 30 days of veganism, vegetarianism, or even just a few meat-free days a week – so it’s very accessible, even for people who think trying vegan is way too much.”

ProVeg’s website reads: “Join the ProVeg Veggie Challenge and try eating more plant-based for 30 days.

“It’s better for your health, better for the planet and better for animals. Get a healthy start with your personal Challenge. We’ll help you along the way with free tips, recipes and support.”

Meaty March

The announcement follows the re-launch of the industry campaign ‘Meaty March‘ – which aims to replicate Veganuary’s record-breaking success.

The pro-animal product initiative has already been ‘hijacked‘ by vegan company Meatless Farm who recently handed out plant-based burgers to members of the public, before revealing that the meaty patties were actually made from plants.

You can sign up for the Veggie Challenge here

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.