- Media Credit:

Vegan Cheese Surpasses Expected Sales By 300%

By

1 Minutes Read

United Kingdom-based supermarket chain Sainsbury’s reported that sales of its vegan cheeses surpassed the company’s predictions by 300%. The supermarket launched five vegan coconut milk-based cheeses last year under the brand FreeFrom.

After a comical viral social media campaign that sought to rename all vegan cheeses “Gary” last October, Sainsbury’s new vegan cheeses have received widespread media attention. 

UK residents also embraced vegan options at the flagship all-vegetarian location of Veggie Pret, which reported a 70% increase in profits since its launch last year.

“The growth in the vegan trade [in the UK] has been astronomical,” said VegfestUK organiser Tim Barford, who has as a result organised a new VegFest Trade Event: “we now need a dedicated trade event where only trade buyers and media can attend, ensuring maximum sales and exposure for vegan businesses in the UK, resulting in added accessibility for vegan consumers nationwide.”

In the last decade, the number of vegans in the UK has increased by 360% according the Vegan Society.

Thanks to VegNews for breaking this story.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Klaus Mitchell

Klaus is a director, producer, and the founder of Plant Based News.

More by Klaus Mitchell iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active