Reading Time: < 1 minute 'All the indulgence you would expect from a cake' (Photos: Instagram)
Reading Time: < 1 minute

Vegan cake brand, Bells & Whistles, has made its supermarket debut in the major UK retailer Sainsbury’s.

Priced at £2.75 for a pack of four, the cake bars are free from gluten, wheat, and palm oil, and are available in selected stores nationwide.

Customers can choose from three different flavors: Berry and Cashew, Ginger and Apricot, or Nut Truffle.

‘Indulgent’ treats

“Inspired by a younger generation being underwhelmed by the same old brands, we wanted to amp things back up a little and create an indulgent treat that was Free From yet had all the indulgence you would expect from a cake,” the company’s website states.

“Bells & Whistles believe in good quality ingredients, simple processes, and bold flavors. All our cake slices are under 120 calories each so eating a couple hopefully won’t break the calorie bank!”

‘Amazing and distinctive textures’

In a statement sent to Vegan Food & Living, Josh Boydell Smith from Bells & Whistles said: “We’re delighted to offer vegans, vegetarians and anybody else who loves indulgent treats, slices of deliciousness that can be enjoyed anywhere…

“The slices may be small, but they deliver a whole lot more as we only use the very best ingredients that make each layer explode with amazing and distinctive textures and flavors.”

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.