Reading Time: < 1 minute The new brioche roll has been created to meet growing vegan demand (Photo: Supplied)
Reading Time: < 1 minute

A leading foodservice group has launched a vegan brioche bun in a bid to meet growing demand for animal-free foods.

Foodservice specialists Kara, of the Finsbury Food Group, says it wants to grow its offering to ‘suit consumers who couldn’t enjoy a classic brioche bun due to their dietary needs’.

Brioche traditionally contains egg and butter – which are substituted in this version for vegan alternatives – with Kara saying that despite these changes to the historic recipe, the buns ‘do not compromise on flavor, color or texture’.

Vegan rise

“After witnessing a rise in both veganism and interest in brioche amongst different diners, we knew we had to begin offering an option that could hit both markets with a product that satisfies the need for brioche whilst suiting the vegan lifestyle,” said Danielle Meehan, Foodservice NPD Manager.

“This brioche-style bun still delivers all the flavors of a classic brioche but is a more inclusive premium burger carrier perfect for both vegan and non-vegan diners.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.