Reading Time: < 1 minute Asda will be the first to carry The Oumph! Burger (Photos: Instagram / Oumph!)
Reading Time: < 1 minute

Award-winning vegan brand, Oumph!, will make its debut in the major UK retailer, Asda, on July 1.

Next month, the supermarket chain will begin to stock five different plant-based products from the Swedish company: Pulled Oumph!, Kebab Spiced, The Chunk, Thyme & Garlic, and the newly released Oumph! Burger.

‘Huge consumer demand’

According to Vegan Food & Living, Account Manager at Oumph!, Laura Weadock, said: “We are delighted to confirm our launch with ASDA, as Oumph! is the perfect choice for the increasing number of consumers who are looking for tasty, easy to cook plant-based alternatives.

“The Oumph! Burger launched in the Nordic countries earlier this year, and off the back of that we immediately saw a huge consumer demand in the UK – it’s sure to be a plant-based favorite on the barbecue this summer.”

Gemma Rutter, Buying Manager at ASDA, who described the plant-based category as ‘expanding rapidly’ said Oumph! was ‘perfect’ for those cutting down on meat, as well as vegetarians and vegans.

“We’re very pleased to introduce high-quality Oumph! products to our customers as a part of our expanding frozen vegan and free-from range,” Rutter added.

‘Veganism is growing rapidly’

Last year, Oumph! launched its vegan meat alternative in more than 600 Holland & Barrett stores across the UK.

In a statement sent to Plant Based News, Ian Chant, Head of Food at Holland & Barrett, said: “Veganism is growing rapidly in the UK and Oumph! is a fantastic meat replacement product for people that enjoy a plant-based diet; making it a great addition to the Holland & Barrett range.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.