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Certified cruelty-free and vegan cosmetic brand Lime Crime has added five products to its ‘Diamond Crushers’ line, part of its California Love collection.
The new iridescent lip toppers, which can be worn on lips, eyes, and cheeks, have all been named after a memory that reminds Lime Crime CEO Doe Deere of California.
‘Beautiful California’
Deere says: “The California Love collection pays tribute to my favorite place in the entire world – beautiful sunny California.
“Each shade represents one of my favorite things about the Golden State and some of my most favorite memories made here.”
According to the brand, the lip toppers are smudge-proof, transfer-proof and can be worn alone or over any liquid lipstick.
Shades
The collection includes 5 shades:
L.A. – a mix of pink and orange to represent the blazing L.A. sunset
Summer – sparkling peach that represents the ‘land of eternal summer’
Unicorn – a mix of lavender and rainbow that serves as a reminder to be bold and to always stay true to oneself
Heirloom – jewel-toned pinky red that reminds Doe of her grandmother’s earrings she brought with her to L.A. to remind her of where she came from
Gemini – a duochrome that shifts from warm to cool in a flash, and Doe’s zodiac sign
Deere says: “My goal with the collection was to share California love, warmth, and sunshine with our fans no matter where in the world they are.”
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