The vegan Beyond Sausage – made by Beyond Meat – is now available in Canadian Choices Market stores, according to a post on the store’s Facebook page.
The stores, in British Columbia, stock all three flavors of the sausage: bratwurst, sweet Italian, and hot Italian.
The launch of the Beyond Sausage was initially announced in December 2017. According to Beyond Meat Founder and CEO Ethan Brown, the company decided to develop a ‘pork’ sausage in a bid to address consumers’ health concerns about processed meat.
“We just always want our product to be indistinguishable,” Brown said. “This is one I felt we could get closer to the animal equivalent than other categories.”
He added that the difficulties in creating the sausage lay in the product’s ‘varied bite’, saying traditionally, the texture of a sausage isn’t homogenous, since it’s made from different parts of muscle and fat within the animal.
Beyond Sausage in the UK
While the product is now available in the US and Canada, according to Beyond Meat Executive Chairman Seth Goldman, it could arrive in Europe this year.
Speaking at global food innovations summit, the Seeds & Chips conference in Milan, in May last year, he said: “We’ve got the Beyond Sausage.
“That’s launched in the United States, that won’t make it here until next year – but it’s phenomenal.”